PPC Problems (good ones)
Our new PPC campaign is going really strong, in fact a little too strong. We have had to scale it back until we can get some more people in here to help out. As I have mentioned before, our PPC efforts have been solely focused on Google because we feel that if we can fine-tune our campaigns on the toughest/most expensive playing field, then the others should fall into place. Until we can get some help around, it looks like we are going to have to limit our growth. Good idea or bad idea?
June 15th, 2007 at 10:45 am
Certainly not a bad problem to have. But I’m with you, I’d scale back until you can find the help you need to keep with customer demand. The last thing you want are angry customers because you aren’t living up to their expectations.
I also like that you’re fine tuning on Google before you move to the other engines. I often will do the same, although they will still need some tweaking once you set those up.