Our monthly ad spend on the search engines is increasingly ramping up at a very quick pace. So far our strategy for success has been to just purchase more clicks and increase the amount we spend per click. This has effectively grown our revenue and given us the opportunity to focus on other things by keeping the campaign management simple. We are now getting big enough and spending enough that we have to outsource our PPC campaigns to increase ROI, lower spend, and ultimately increase conversions.
You Design It initially had a company in charge of its SEO/PPC and they proved their inadequacy real quick by ignoring our core competencies and optimizing/paying for keyphrases that didn’t benefit us at all. This time around we are going to have months of data and pages of metrics to support a foundation. We have relied too heavily on Google’s PPC and we are going to branch further out into Yahoo, Ask, and MSN.

We are searching for a provider that wants the business. A company that is going to make promises and back them up. Does that even exist?

This entry was posted on Sunday, June 3rd, 2007 at 8:32 pm and is filed under You Design It. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.