A friend of mine, Angelo from Whiteboardlabs, is headed to the Adaptive Path UX intensive workshop this week in Chicago. The guys/girls at Adaptive Path are legit when it comes to designing for the user experience. They did a panel at SXSW that I attended where they compared designing a site for a demographic in the same way that casinos design their interior for middle-aged to older women.

User interaction with your interface can be the difference from little money to big money in revenues. We are working on a new design for You Design It and we are going to incorporate Split A/B testing to see what parts of our site are more effective. Split A/B testing is rotating two different layouts on a webpage and seeing which one performs better with your audience. I am looking forward to hearing the latest information from the UX Intensive conference from Angelo whenever he gets back. Hopefully, I can get a few nuggets from him.

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